New report details assisted living trends

The assisted living market is growing at an annual rate of 7.6 percent as operators try to prepare for a large increase in demand from baby boomers, according to a new report from Kalorama Information. Private and public initiatives in this $68 billion industry, according to “Assisted Living: Market Analysis,” include efforts to improve staffing and training as well as to enhance information about care options available to consumers.

“As more baby boomers reach retirement age, the size of the elderly population will rise in all states,” Bruce Carlson, publisher of Kalorama Information, said in a statement. “Skilled healthcare workers will be increasingly in demand,” he added.

The report covers issues and trends related to the U.S. healthcare industry, including long-term care, as well as demographics, healthcare reform, quality of care, U.S. health expenditures, consumer preferences and lifestyle issues, fees and payments, the managed care environment and preparations for the future. The report also profiles:

• Atria Senior Living,
• Brookdale Senior Living,
• Emeritus,
• Extendicare,
• Genesis Healthcare,
• Golden Living,
• HCR Manor Care,
• Merrill Gardens, and
• Sunrise Senior Living.

I Advance Senior Care

I Advance Senior Care is the industry-leading source for practical, in-depth, business-building, and resident care information for owners, executives, administrators, and directors of nursing at assisted living communities, skilled nursing facilities, post-acute facilities, and continuing care retirement communities. The I Advance Senior Care editorial team and industry experts provide market analysis, strategic direction, policy commentary, clinical best-practices, business management, and technology breakthroughs.

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