Even before the pandemic, the senior care industry faced many difficulties, including evolving regulations and staffing challenges. The pandemic exacerbated those challenges while also introducing new ones, including an overall loss of trust in the industry and enhanced procedures that strained already limited staff. The introduction of COVID-19 vaccines in 2021 granted the industry some reprieve. Some communities were able to gradually relax some of their social distancing precautions, and the reintroduction of friend and family visits helped to ease some of the strains that isolation had taken on residents. 2021 tested the creativity, resilience, and strength of the senior care industry. In 2022, those same qualities may be key to the industry’s recovery and rebuilding. We’re proud to bring you best practices and actionable advice from industry thought leaders and experts to help guide your path in 2022. Read More »
Your senior care community’s newsletter is a highly valuable marketing tool, and an important line of communication with residents, their families, staff, and more. Read More »
In addition to the challenges of the pandemic, the senior care industry continues to face a workforce crisis that’s altering the care communities are able to provide. Read More »
Whether your website is under-performing or you’re preparing to refresh your marketing for 2022, it might be time to reevaluate and redesign your site. Read More »
