Business Marketing Including Social Media and CRM

Engaging Future Residents: How to Create Early Interest in a Senior Care Community Before It’s Built

Senior care communities constantly face the challenge of attracting new residents. This task becomes even more difficult when the communi... Read More »

How One Assisted Living Franchise Finds Opportunity to Thrive

While many industries are impacted by changing economical conditions, the senior care industry remains resilient and is poised for tremen... Read More »

Recruitment Strategies to Help Senior Care Facilities Meet the New CMS Staffing Requirements

With the finalization of the Centers for Medicare & Medicaid Services (CMS) Minimum Staffing Standards for Long-Term Care Facilities ... Read More »

New Study Reveals Virtual Reality Can Enhance Emotional Well-Being and Engagement in Seniors

A study by Stanford University’s Virtual Human Interaction Lab in collaboration with Mynd Immersive and AT&T G5 Healthcare reveals ho... Read More »

How Senior Care Communities Can Use Their Websites and Social Media to Build Trust

Senior care communities face some unique marketing challenges compared to other industries. One of those top challenges is how to build a... Read More »

How Senior Care Communities Make Holidays Special

Holidays give us a chance to celebrate with family and friends, and holidays like Thanksgiving and Christmas can be bright spots in a lon... Read More »

Unique Approaches Senior Care Communities Take to Attract Residents

As senior care facilities work to rebuild census post-pandemic, many are revisiting their marketing strategies and launching new campaign... Read More »

How an Internship Program Can Breathe New Life Into Your Senior Care Community

Internship programs provide a valuable opportunity for young people to explore potential career paths, acquire hands-on experience, and e... Read More »

Why Language Choice Matters in Senior Care Marketing

Part 2 of a 2-part series on marketing and admissions risks in senior care settings. Understanding marketing and admissions risks is esse... Read More »

Marketing and Admissions Risks Your Senior Care Facility Should Be Aware of

Part 1 of a 2-part series on marketing and admissions risks in senior care settings. Risk management is critically important in senior ca... Read More »

New Report Highlights the Disconnect Between Perceptions Around Senior Living

The International Council on Active Aging and Age of Majority have released a unique report comparing the perspectives of professionals w... Read More »

LifeStream Assisted Living Hosts Memorable Prom for Assisted Living Residents

Prom season is an exciting time typically reserved for high school seniors across the nation. But in Youngtown, Arizona, residents at Lif... Read More »

What to Consider Before Making a Marketing Investment at Your Senior Care Facility

Part 2 of a 2-part series on senior care marketing trends to embrace in 2023 In part one of this series, we talked to four marketing expe... Read More »

Top Marketing Trends Your Senior Care Facility Should Embrace This Year

Part 1 of a 2-part series on senior care marketing trends to embrace in 2023 As the marketing industry continues to evolve, new marketing... Read More »

Strategies for Marketing a Memory Care Program

Effective marketing is important to a memory care program’s success. But rather than using marketing techniques and messages intended for... Read More »

Strategies to Highlight Value in Your Senior Care Marketing

Effective marketing strategies are key to building a senior care organization’s brand. By following marketing best practices, an organiza... Read More »

Avoid These Email Marketing Mistakes at Your Senior Care Organization

From social media marketing to content marketing, senior care communities have many potential tools available to generate leads, build ce... Read More »

Developing Collaboration Between Senior Care Operations and Marketing Teams

Senior care organizations, as well as healthcare organizations, tend to naturally develop silos. This siloed structure may not be intenti... Read More »

Strategies for Securing Media Placements to Boost Your Senior Care Marketing

Media placements are a key element of a marketing strategy, and they offer many benefits to senior care organizations. Successfully secur... Read More »

Tips for Successful Online Staff Recruitment at Your Senior Care Organization

When the COVID-19 pandemic prevented in-person hiring events from taking place, the senior care industry had to turn to online staff recr... Read More »

The Power of Storytelling in Marketing Your Senior Care Facility

Effectively marketing a senior care organization is key to building census and maintaining a positive reputation. In addition to traditio... Read More »

How a Competitor Analysis Can Boost Your Marketing

Before you start a new marketing initiative or begin a rebranding process, taking the time to perform a competitor analysis can be a valuable decision. Read More »

Strategies for Managing Social Media With Limited Staff Time

Social media and marketing experts share their favorite time-saving strategies to help you stay on top of your social postings. Read More »

How to Best Use Events to Market Senior Care Communities

Adding events into an existing marketing approach can help senior care communities connect with their audience in new and exciting ways. Read More »

How Rebranding Could Boost Your Senior Care Organization’s Marketing

Rebranding can revitalize your marketing and also generate excitement and enthusiasm among staff. Read More »

Make Your Newsletter Work for You in 2022

Your senior care community’s newsletter is a highly valuable marketing tool, and an important line of communication with residents, their families, staff, and more. Read More »

How to Maximize Care Outcomes When Your Facility Is Short-Staffed

In addition to the challenges of the pandemic, the senior care industry continues to face a workforce crisis that’s altering the care communities are able to provide. Read More »

How to Improve Your Senior Care Website to Get Better Leads

Whether your website is under-performing or you’re preparing to refresh your marketing for 2022, it might be time to reevaluate and redesign your site. Read More »

Top Long-Term Care Marketing Strategies to Consider

Finding the most effective marketing strategy can require some testing and experimentation, but it's time well-spent. Read More »

The Newest Trends in Senior Care Facility Design

The senior care industry has undergone tremendous change recently, along with the physical buildings and layouts of senior care communities. Read More »