In the third installment of his "DIY Marketing" blog series, Luke Fannon explains how to use objectives, strategies and tactics to reach better business goals. Read More »
The Texas nursing home’s evacuation plan was executed, residents were removed from harm’s way, but the facility experienced a spike in resident deaths. Why? Read More »
In the second installment of Do-It Yourself marketing, Luke Fannon discusses how a Marketing Improvement Plan plays a crucial role in your organization's marketing makeover. Read More »
Expanding service lines and increasing referrals from acute care could depend on a growing trend within long-term and post-acute care organizations: Find your business's perfect mate and partner up. Read More »
Blogger Luke Fannon provides six simple steps to assess your facility and its services (and your competition's) in his new series on DIY marketing for long-term and post-acute care organizations. Read More »
The new American Health Care Association will be a major force in Washington as it focuses on the challenges and issues of providing long-term care for America’s millions of elderly persons. Read More »
How "ready" are you for whatever Mother Nature can dish out? This disaster primer can help your organization prepare for—and live through—the financial impacts of a disaster. Read More »
Long-Term Living sits down with Kristy Brown, MS, CCC-SLP, president and CEO of Centrex Rehab, Minneapolis, to discuss today's new opportunities for therapy services within the senior care market--including partnerships with companies once viewed as competitors. Read More »
The attendees at ALFA’s 2013 conference learn lessons about leadership (and Beethoven) from world-renowned orchestra conductor Benjamin Zander. Read More »
Alleged poor quality charges are landing providers in the poorhouse. A look at cases based on poor quality of care and the subsequent verdicts handed down. Read More »
Long-Term Living profiles Debra Doyle, COO of Erickson Living, on how her company has maintained—and grown—its census in these challenging times, including strategies in healthcare sales, information technology, operational programming and wellness services. Read More »
The editors of Healthcare Design and Long-Term Living collected the best thoughts, stats and take-home messages we heard in the session rooms, keynotes and hallways during EFA 2013. Read More »
We're proud to introduce the five winners of Long-Term Living's Leaders of Tomorrow awards program, chosen for their determination, their creativity and their vital contributions to the long-term care industry. Read More »
Congratulations to the second of our five 2013 Leaders of Tomorrow award winners: Roberto Muñiz, MPA, LNHA, FACHCA, president and CEO of The Francis E. Parker Memorial Home, Piscataway, N.J. Read how he turned adult day care service into a brand new business avenue. Read More »
Congratulations to the first of our five 2013 Leaders of Tomorrow award winners: Barry Berman, CEO, Chelsea Jewish Foundation, Chelsea, Mass. Read how he adapted the Green House model to create the nation's first assisted living home designed especially for residents with amyotrophic lateral sclerosis and multiple sclerosis. Read More »
The surge in the senior population has been predicted for years, and the market is already seeing shortages in caregivers. While most newly-65 people do not yet require long-term care, who will care for them when they do? Read More »
The punishment fits the crime, as a circuit judge upholds the damages levied against a skilled nursing facility that is part of a billion-dollar LTC corporation. Read More »
It’s not exactly a building boom yet, but things are looking brighter for the senior housing market, according to ALFA’s new senior living provider rankings. Read More »
Are your staff scheduling processes as fair, balanced and tightly connected to your census and acuities as they should be? Two experts explain why even small changes in staffing can add up to big savings. Read More »
Seniors get a bad rap when it comes to technology, but they’re America’s fast-growing dempgraphic is certain digital technologies. Have you "seniorized" your media marketing streams? Read More »
Long-term care providers and behavioral health services should go hand in hand in aging care, experts say. If your facility can’t provide or fund mental health services, partner for them—and everyone wins. Read More »
No one can control the weather, but we can control the risks that older people and their caregivers face when the snow piles up. Contributor Luke Fannon explains how the right strategy can turn the perfect storm into a powerful marketing opportunity. Read More »
What asset is more valuable in a SNF administrator—education or experience? Oklahoma state legislatures and the state's Board of Examiners are at odds on the question. Read More »
The parent company of the California senior living facility involved in a controversial 911 call responds to public outcry over corporate policies and an employee's refusal to administer CPR. Read More »
Calling all hospices: Are you ready for a challenge? Today is the launch of my "Hospice Notebook." Gather your ideas, projects, initiatives and missions. My inbox is yours. Read More »
