Business Marketing Including Social Media and CRM

How to keep your national branding campaign local

Marketing senior living services on a national scale is tricky. Here are some tips on keeping your national voice locally relevant. Read More »

The 4 disciplines of a strategic marketing plan

A varied and robust strategic marketing plan can help you tell your brand's story, engage consumers, educate clients and stay one step ahead of your competition. Read More »

Administrators: How well do you engage with Admissions, Sales and Marketing?

Marketing consultant Luke Fannon explains why administrator engagement can make all the difference in increasing census and fostering a more productive sales and marketing team. Read More »

A virtual reality facility tour

concept3D, a location-based software developer, has partnered with a continuing care retirement community in Florida to offer current and future residents as well as loved ones 3D maps and virtual reality panoramic images of the facility.  Read More »

Primaris and Digital Collaboration Solutions merge

The merger of the two companies, which had worked as partners since May 2015, will bring new care coordination expertise to Primaris’ growing quality improvement resources. Read More »

Window-shopping or moving in? Seniors take their time choosing housing

The amount of time older adults spend shopping for senior housing depends on several key factors, including whether or not their family members help them, a new market data report shows. Read More »

Aging on the big screen

Senior editor Nicole Stempak headed to the 40th annual Cleveland International Film Festival. In an unexpected plot twist, she found there weren’t many films featuring older adults, part of a larger narrative on aging. Read More »