Paige Cerulli |
September 27, 2021 Negative reviews can damage a facility’s reputation if left unaddressed, so it's important to respond promptly and appropriately.
Read More » Marlene Kurban |
September 16, 2021 Three thought leaders share strategies to rebuild trust with residents and families, increase occupancy levels, and leverage technology.
Read More » Paige Cerulli |
August 2, 2021 You could be missing out on opportunities and wasting your marketing dollars.
Read More » Paige Cerulli |
June 30, 2021 A detailed, well-thought-out plan can enhance both resident safety and family engagement and comfort levels.
Read More » Paige Cerulli |
June 28, 2021 The pandemic has not only reshaped the senior care industry; it’s also reshaped how family caregivers and older adults feel about senior care.
Read More » Paige Cerulli |
June 26, 2021 Knowing how to best use automation within your marketing funnel is key to a successful implementation.
Read More » Paige Cerulli |
April 29, 2021 A landing page is an essential element of a marketing funnel, and the quality of your landing page can drive or decrease conversions.
Read More » Paige Cerulli |
April 3, 2021 The marketing funnel is an essential element of any senior care facility’s marketing plan.
Read More » Paige Cerulli |
March 30, 2021 It’s essential for facilities to deliver consistent messaging and transparency across all of their marketing platforms.
Read More » Paige Cerulli |
March 24, 2021 The pandemic has reshaped senior care facility marketing, while also making effective marketing more important than ever.
Read More » Plenty of genuine online reviews can go a long way toward creating trust and giving your facility credibility.
Read More » Paige Cerulli |
October 5, 2020 It's vital that your facility’s marketing team pivots to stay effective during COVID-19.
Read More » During this unprecedented time of the novel coronavirus and the COVID-19 pandemic, your digital communications skills and efforts have been critical to helping save lives and protect your communities.
Read More » Paige Cerulli |
May 18, 2020 Senior care facilities’ public relations, marketing, and communications teams now play a more important role than ever.
Read More » Paige Cerulli |
April 30, 2020 Prompt, clear communication can help senior care facilities maintain public trust, keep residents up to date, and keep staff informed.
Read More » Paige Cerulli |
April 9, 2020 High turnover rates can have a significant effect on staff-resident relationships - learn how to mitigate that problem.
Read More » Elaine Howley |
December 23, 2019 Marketing and branding tactics that can help set your senior care organization apart from your competition.
Read More » Elaine Howley |
December 19, 2019 If your senior care organization doesn't have a social media presence, it’s time to get one set up.
Read More » Elaine Howley |
November 29, 2019 A PR agency can help you execute initiatives and cope with crisis communications, but you’ll have to do some work, too.
Read More » Elaine Howley |
October 2, 2019 Every long-term care facility has a website, but many don’t have a digital marketing strategy and fail prospective customers
Read More » Luke Fannon |
October 6, 2017 Senior living marketing expert Luke Fannon discusses five steps to using care quality to earn customer satisfaction and loyalty.
Read More » Pamela Tabar |
August 16, 2017 The comparison and ratings tool stems from a longstanding problem with elder abuse and neglect cases in the county.
Read More » Luke Fannon |
July 18, 2017 Hospitals don’t always make it easy for post-acute care providers to talk with their case managers. Creative marketing techniques can open the doors.
Read More » Social media is ubiquitous, valuable and fun. It can also get long-term care providers into a lot of legal trouble.
Read More » Nicole Stempak |
May 25, 2017 A recent survey found adult children prefer their parents age at home compared to a long-term care facility.
Read More » Luke Fannon |
May 12, 2017 Secret shoppers? Tours? Using multiple strategies to gather intel on your competitors can improve your sales and marketing strategies.
Read More » Pamela Tabar |
May 11, 2017 In celebration of Older Americans Month, the national initiative tackles culture change and the stereotypes of seniors by asking, “What’s age got to do with it?”
Read More » Online information about healthcare providers can be a double-edged sword. While positive feedback from customers can give business a boost, negative comnments can really burn.
Read More » Luke Fannon |
April 13, 2017 A well-conceived approach to supporting charities (local or national) can have a positive impact on your community and your census.
Read More » Pamela Tabar |
March 22, 2017 The California startup has its wheels in motion to transform non-medical transportation for Medicare and Medicaid beneficiaries.
Read More »