Paige Cerulli
Paige Cerulli is a contributing writer to i Advance Senior Care.
How a Competitor Analysis Can Boost Your Marketing
Before you start a new marketing initiative or begin a rebranding process, taking the time to perform a competitor analysis can be a valuable decision. Read More »
Strategies for Managing Social Media With Limited Staff Time
Social media and marketing experts share their favorite time-saving strategies to help you stay on top of your social postings. Read More »
How Virtual Reality Is Poised to Help Seniors
From helping residents forge valuable relationships to aiding in traumatic brain injury (TBI) and stroke recovery, VR technology is supporting seniors in many ways. Read More »
How to Get More Out of Your Relationship with a Staffing Agency
By carefully building and maintaining the relationships that they have with staffing agencies, senior care organizations stand to benefit in multiple ways. Read More »
Best Practices in Pressure Ulcer Prevention
Pressure ulcers occur in 17% to 28% of patients over 70 years old in nursing homes, and they can be a serious health concern. Read More »
Using Technology to Support the Needs of Memory Care Residents
Technology plays an important role in the senior care industry, but it’s particularly valuable in memory care settings. Read More »
How Rock Climbing Brings Assisted Living Residents New Adventures
Residents at an assisted living facility in Colorado Springs, Colorado recently tried a new type of activity: rock climbing. Read More »
How Robotics Can Shape the Senior Care Industry
From reducing the workload for staff to interacting with residents, robots are influencing and supporting the senior care industry in multiple ways. Read More »
Strategies to Combat Ageism in Senior Care Settings
Ageism encompasses stereotypes, prejudices, and discrimination toward others and ourselves that is based on age. Read More »
Actionable Steps to Improve Nursing Home Operations and Patient Outcomes
A new report on the quality of care in nursing homes details seven overarching conclusions. Read More »
How Senior Care Facilities Can Safely Welcome Visitors Back
Technology can help ensure building security, gather visitor information, monitor visitor access, and more. Read More »
How to Prevent Wheelchair Falls
More than 80% of nursing home residents spend time in a wheelchair daily, so wheelchair falls are a major concern. Read More »
How to Best Use Events to Market Senior Care Communities
Adding events into an existing marketing approach can help senior care communities connect with their audience in new and exciting ways. Read More »
How Senior Care Communities Are Increasing Employee Flexibility
With more and more employees seeking flexibility in their work arrangements, many senior living communities have sought ways to provide that flexibility. Read More »
Best Practices in Creating Smooth Leadership Transitions in Senior Care Organizations
Upper-level management play a key role in how well staff are able to adapt to leadership shifts. Read More »
Top Strategies to Support Senior Care Staff Wellness
Given the physical nature of many senior care roles, staff health is particularly important within this industry. Read More »
How Rebranding Could Boost Your Senior Care Organization’s Marketing
Rebranding can revitalize your marketing and also generate excitement and enthusiasm among staff. Read More »
What New Findings About Senior Mental Health Choices Mean for the Senior Care Industry
A new report reveals intriguing findings that the senior care industry can learn from and use to improve senior care. Read More »
The Changing Demands of the Gen Z Workforce
Many Gen Z workers are graduating from nursing school. Learn how to attract these candidates. Read More »
Strategies for Improved Senior Care Recordkeeping
Done well, recordkeeping can provide organizations with key insights that can help them improve performance and better serve residents. Read More »
Improving Your Staff Onboarding Process
Learn why it’s well worth investing time in improving your staff onboarding. Read More »
How to Support Social Connections in Senior Care Settings
Social connections are important for people of any age, but in senior care settings, they become even more essential. Read More »
Helping Staff Gain U.S. Citizenship
Learn how one facility is helping staff with grants, and tutoring for citizenship exams. Read More »
Strategies to Support Optimal Resident Nutrition
There are many strategies you can use to ensure that all residents receive the nutrition they need to support their health. Read More »
Top Senior Living Trends for 2022
A new report highlights several trends that are of particular importance to senior care communities. Read More »
Strategies to Help Prevent Back Injuries in Staff
Given the nature of the work that caregivers perform in senior care communities, the risk of back injuries is always a concern. Read More »
How Your Facility Can Best Cope With Fluctuating Staff Needs
Navigating changing staff needs is challenging, but there are many helpful tools available to senior care facilities. Read More »
Is it Time to Revisit Your Facility’s Natural Disaster Plan?
Three experts share best practices to help ensure your facility’s natural disaster plan is strong. Read More »
How Technology Can Support Senior Exercise and Physical Activity
While technology can be helpful in supporting exercise for seniors, it can carry risks, too. Read More »
