Paige Cerulli
Paige Cerulli is a contributing writer to i Advance Senior Care.
New Report Highlights Technology Spending Trends in Senior Living
In January, Ziegler released the findings of its December 2022 survey on technology spending among senior living organizations. Ziegler h... Read More »
The Parkinson’s Foundation Announces the Community Partners in Parkinson’s Care Program
In January 2023, the Parkinson’s Foundation announced the Community Partners in Parkinson’s Care Program. The program is designed to prov... Read More »
Strategies for Marketing a Memory Care Program
Effective marketing is important to a memory care program’s success. But rather than using marketing techniques and messages intended for... Read More »
Could Dining Robots Be the Next Big Thing for Senior Care?
The COVID-19 pandemic had a tremendous impact on the senior care industry, but it resulted in particular challenges for dining services. ... Read More »
New Report Highlights Emerging Trends in Senior Housing
The senior housing industry is becoming increasingly differentiated. Businesses are moving away from more general senior housing services... Read More »
Strategies to Facilitate Family and Resident Connections in Memory Care
Fostering connections and communication between memory care residents and their family members is an essential element of providing quali... Read More »
Strategies to Highlight Value in Your Senior Care Marketing
Effective marketing strategies are key to building a senior care organization’s brand. By following marketing best practices, an organiza... Read More »
Integrating Sustainability Into Senior Care Facility Design
Sustainability is key to protecting the environment and preserving the world for future generations. It’s a hot topic in many different f... Read More »
How Peer Support Helps Alleviate Loneliness in Senior Care Residents
Part 2 of a 2-part series on addressing the loneliness epidemic in senior care In part one of this article, we introduced you to several ... Read More »
Avoid These Email Marketing Mistakes at Your Senior Care Organization
From social media marketing to content marketing, senior care communities have many potential tools available to generate leads, build ce... Read More »
Steps to Address Loneliness in Senior Care Residents
Part 1 of a 2-part series on addressing the loneliness epidemic in senior care The social distancing requirements of the Covid-19 pandemi... Read More »
How to Design a Dining Plan That Works for Your Senior Care Community
Dining opportunities play a major role in a senior care community’s success. The quality of the dining offerings can help attract potenti... Read More »
How to Best Monitor Resident Satisfaction at Your Senior Care Facility
Every day, senior care facilities have to meet strict standards, including state and federal regulation requirements. While such a focus ... Read More »
A Look at the Small Home Model of Senior Living
The senior living industry is undergoing tremendous changes, from the effects of COVID-19 to the increased demand for personalized, speci... Read More »
The Importance of Personalized Care in Memory Care Settings
When it comes to memory care, prioritizing personal caregiving offers residents many benefits. It’s an approach that Ashley Briggs, memor... Read More »
How to Find a Technology Vendor That’s the Right Fit for Your Senior Care Organization
Technology plays an increasingly important role in senior care. From platforms that help monitor resident health to technology that suppo... Read More »
How to Improve and Create More Valuable Staff Evaluations at Your Senior Care Facility
Staff evaluations are a key element of measuring employee performance and ensuring staff receive the support they need. But some common i... Read More »
Developing Collaboration Between Senior Care Operations and Marketing Teams
Senior care organizations, as well as healthcare organizations, tend to naturally develop silos. This siloed structure may not be intenti... Read More »
Key Findings from the “Taking the Resident Experience to the Next Level” Webinar
On October 12th, I Advance Senior Care had the pleasure of hosting a webinar titled “Taking the Resident Experience to the Next Level: An... Read More »
Key Findings from the “Leveraging Technology and Workflow Automation to Prevent Staff Burnout” Webinar
On October 27, I Advance Senior Care hosted a webinar titled, “Leveraging Technology and Workflow Automation to Prevent Staff Burnout.” S... Read More »
Strategies for Securing Media Placements to Boost Your Senior Care Marketing
Media placements are a key element of a marketing strategy, and they offer many benefits to senior care organizations. Successfully secur... Read More »
Tips for Successful Online Staff Recruitment at Your Senior Care Organization
When the COVID-19 pandemic prevented in-person hiring events from taking place, the senior care industry had to turn to online staff recr... Read More »
Strategies to Foster Successful Leadership in Senior Living Staff
Talented, quality leaders are integral to any operation’s success, including that of a senior living community. Given the staffing challe... Read More »
New Report Highlights the Cost of Falls for Senior Living Communities
Falls pose a significant risk when it comes to senior health. The CDC reports that an older adult, age 65+, suffers a fall every second i... Read More »
What New Vaccination Recommendations Mean for the Upcoming Flu Season
Since senior care organizations care for a vulnerable population, flu season is an annual concern. While many organizations likely alread... Read More »
The Power of Storytelling in Marketing Your Senior Care Facility
Effectively marketing a senior care organization is key to building census and maintaining a positive reputation. In addition to traditio... Read More »
Strategies to Provide Long-Term Care Staff with Upward Mobility Opportunities
The pandemic and the nursing shortage have highlighted the changing priorities and desires of health care staff. To attract and retain st... Read More »
Strategies to Boost Staff and Resident Morale in Senior Care Settings
Staff morale can impact staff performance, retention, and the quality of care that a senior care organization can deliver to residents. B... Read More »
Infection Prevention Best Practices in Senior Care Organizations
Infection prevention is a critical component of providing senior care residents with quality care. According to the 2018 study, “Nursing ... Read More »
