Luke Fannon is founder and CEO of Premier Coaching & Training, Unionville, Pa., which provides sales training, marketing team coaching and strategic consulting services to providers in the long-term care industry. For more information, visit www.pctmarketing.com.
A blog is not enough space to do justice to the creation of a strategic marketing plan. However, I’m confident that I can give you a good overview of Read More »
October 1, 2011, is the day that an 11.1 percent reduction in Medicare payments to SNFs is implemented. It’s when we really begin feeling the pain. Read More »
Increased competition is a challenge for providers in all segments of the LTC industry. The growth in competition requires that providers communicate Read More »
Clients and attendees of our training programs are always asking, How do we get in to see hospital case managers, physicians and other healthcare Read More »
Achieving 100% occupancy or maximum revenue is a worthy goal for many providers in the senior care industry. It symbolizes ultimate success and Read More »