Cynthia Morton

Cynthia Morton joined NASL as the Executive Vice President in September of 2010 and has led the organization to advocate for high quality care for the patients NASL members serve through working to advance legislative and regulatory policy. She is also a member of the IASC Editorial Advisory Board.

NASL is a non-profit advocacy group representing providers of both ancillary services and products to the long-term and post-acute care sector. NASL member companies provide speech-language pathology, physical, occupational and respiratory therapy; portable x-ray/EKG and clinical lab services, health information technology including electronic medical records, billing and point-of-care IT systems and other software solutions that serve the majority of LTPAC providers; and  products such as complex medical equipment and additional specialized supplies for long term and post-acute care settings nationally.

Prior to joining NASL, Cynthia served as the Vice President for Political Affairs for the American Health Care Association/National Center for Assisted Living (AHCA/NCAL). For more than a decade with AHCA/NCAL, she represented the long term care profession before Congress, the Washington health care community, and the media. She also was responsible for lobbying, political strategy and building relationships with Members of Congress. She also developed policy and positions primarily on Medicaid and related long term care issues such as provider tax, intergovernmental transfers, dual eligibles, ICF/MR and developmental disability issues, Medicaid block grants, waivers and long term care financing reform.

Previously, Cynthia served as the special assistant to the director of the Virginia Department of Medical Assistance Services (the Virginia Medicaid agency), where she covered issues such as Medicaid managed care, long-term care, the children’s health insurance program, provider reimbursement rate setting and strategic planning activities. Cynthia has also served as an appointee in the Offices of Governors Douglas Wilder and Gerald Baliles of Virginia. Earlier she worked in the health care and government relations practice area of the law firm Mezzullo and McCandlish, representing the nursing home sector before the state legislature.

In 2020, Cynthia was inducted into the McKnight’s Women of Distinction Hall of Honor for her leadership in the long term care sector during her career. In 2005 and 2006, Roll Call magazine named Cynthia Morton as one of the leading long term care lobbyists.

Cynthia graduated from James Madison University with a Bachelor of Science in political science and holds a Master of Public Administration degree from Virginia Commonwealth University.