Argentum names new COO, restructures organization

It’s been a big week for the Assisted Living Federation of America (ALFA). Tuesday, the organization announced it will relaunch the brand as Argentum. Today, it named Maribeth Bersani as the organization’s first chief operating officer.

Bersani has been with ALFA for 10 years and currently serves as senior vice president of public policy.

“Maribeth is a highly respected leader who has the expertise and experience to further expand ALFA’s culture of excellence in serving our members and their residents,” said ALFA President and CEO James Balda in a press release.

As part of a larger organizational restructuring, ALFA separated into distinct business groups:

• Advocacy & Public Policy, which communicates federal state legislation and policy to serve the needs of member communities and the residents and families they serve. Bersani will continue to oversee the department until a replacement is found.
• Programs & Services, which oversees events, publications and digital communications for the organization. It will be led by Nathan Nickens.
• Education & Training, which oversees credentialing, certification and training. It will be led by Paul Williams.

Nicole Stempak

Nicole was Senior Editor at I Advance Senior Care and Long Term Living Magazine 2015-2017. She has a Journalism degree from Kent State University and is finalizing a master’s degree in Information Architecture and Management. She has extensive studies in the digital user experience and in branding online media. She has worked as an editor and writer for various B2B publications, including Business Finance.