Kramer to step down at NIC

The National Investment Center for Seniors Housing & Care (NIC) today announced that Robert G. Kramer will step down as CEO after 27 years at the helm. He will transition to the role of founder and strategic advisor effective July 17, as part of a planned succession. Brian Jurutka, NIC’s president for the past two years, will add CEO duties to his current responsibilities.

NIC is a catalyst for transparency in seniors housing and care by providing platforms for education and connections. NIC collects and reports data from seniors housing and care properties throughout the country through its NIC MAP Data Service, the most comprehensive source available with more than 10 years of historical data on key performance metrics. NIC’s two annual events—the NIC Fall Conference and the NIC Spring Investment Forum—are the premier networking opportunities in the seniors housing and care industry.

Having worked with NIC’s board of directors on a succession plan for more than two years, Kramer identified Jurutka as a leader who understood how increased transparency and access to data could help NIC transform the future of seniors housing and care. The CEO transition was approved late last fall by the NIC board of directors.

Kramer will continue working full-time for NIC—but with flexibility in his work schedule—and will focus on building relationships with diverse sectors including health care, developing program content, and advising on specific research initiatives. 

“Bob Kramer’s passion, energy, and strategic vision created an organization that dramatically contributes to improved transparency and quality in seniors housing and care. He built an organization whose brand is synonymous with trust, excellence, and innovation,” said Brad Razook, president of CS Capital Advisors, LLC and chair of NIC’s board of directors. “With his experience in data systems and analytics, Brian Jurutka is a talented leader and innovator who is the right successor to Bob at NIC.”

“As massive numbers of Americans retire, it’s essential that they have access and choice in housing and care. I’m proud of the role NIC plays in facilitating needed connections between seniors, investors, and housing and care providers to make informed decisions,” said Kramer. “I’m fortunate to have a capable staff to continue NIC’s work and look forward to being part of the organization’s future.”

Jurutka is a U.S. Naval Academy graduate and former nuclear submarine officer with more than two decades of experience in data analytics, operations, and business development. He is now charged with evolving NIC’s services to meet the needs of investors and operators in a changing environment—for example, the closer and more deliberate integration of non-real estate based services, including healthcare with housing. He intends to diversify data analytics and research products NIC offers, expand the scope of NIC conferences to generate added value among more constituencies, and expand NIC’s educational content delivery platform.

“I am honored and humbled to follow in Bob’s footsteps. Working beside him for the past two years has given me a front row seat to learn from him and continue his work,” said Jurutka. “I’m excited to lead NIC at this pivotal moment and looking forward to continuing to work with Bob, the talented NIC staff, and our highly engaged and committed volunteer leaders. Changes in demographics, healthcare delivery pathways and payment models, and technology will create opportunities for seniors housing and care. While our core mission won’t change, as the landscape shifts we’ll evolve to ensure we meet the changing needs. NIC plays a key role in the ecosystem providing the data, analytics, and connections to help attract the right amount of capital at the right cost to enable access and choice for America’s seniors.”

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