American Senior Communities adds data analytics, CRM

American Senior Communities has reduced its average patient insurance authorization to just 21 hours, thanks to new ways to track referrals and and other metrics. The senior care provider, which has 94 sites across Indiana and Kentucky, is using customer relationship management tools from Indianapolis-based hc1.com to track referrals as an ongoing relationship, providing greater insight for marketing and more efficient processing of authorizations and clinical information exchange.

The system replaces multiple manual processes and allows for real-time access to quality metrics such as turnaround time, benefit elegibility verification, readmissions and length of stay. The reporting helps administrators enforce accountability for care quality and provides evidenceof best practices for partners.

"hc1 brought better access to data for our team, which provided immediate value," said Angela Norris, RN, Vice President of Contracting & Business Integration for American Senior Communities, in a press release. "Having a healthcare-specific CRM solution equipped our team to proactively track and manage everything in one platform across multiple facilities. Now we are a strategic, value-focused partner to our referring providers."

Pamela Tabar

Pamela Tabar was editor-in-chief of I Advance Senior Care from 2013-2018. She has worked as a writer and editor for healthcare business media since 1998, including as News Editor of Healthcare Informatics. She has a master’s degree in journalism from Kent State University and a master’s degree in English from the University of York, England.