ALFA changes its name to Argentum

The Assisted Living Federation of America (ALFA) Board of Directors voted unanimously to rename the organization and adopt a new logo at a meeting Monday.

ALFA will rebrand as Argentum. The name is derived from the Latin word for silver. Argentum’s tagline, “Expanding senior living,” reflects the organization’s expanded direction, priorities and focus.

ALFA influences public policy, promotes business excellence and informs the public. ALFA will officially relaunch as Argentum brand at Chief Executive Summit in December.

"It has never been a more exciting time to be working in the senior living industry,” said Argentum Board Chair Brenda J. Bacon. “Argentum represents everything we are as an organization, as well as everything we want to be.”

Read the full announcment here.

Nicole Stempak

Nicole was Senior Editor at I Advance Senior Care and Long Term Living Magazine 2015-2017. She has a Journalism degree from Kent State University and is finalizing a master’s degree in Information Architecture and Management. She has extensive studies in the digital user experience and in branding online media. She has worked as an editor and writer for various B2B publications, including Business Finance.